Download e-book for kindle: Customer Segmentation and Clustering Using SAS Enterprise by Randy S. Collica

By Randy S. Collica

knowing the buyer is necessary for your company's good fortune. during this publication, Randy Collica employs SAS firm Miner and the main quite often to be had recommendations for client dating administration (CRM). you are going to how to section buyers extra intelligently and to accomplish, or no less than catch up with to, the one-to-one consumer dating that present day companies want.

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Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition by Randy S. Collica

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