From Bombay to Bollywood analyzes the transformation of the nationwide movie in Bombay right into a transnational and multi-media cultural firm, which has end up often called Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how family among country associations, the Indian diaspora, circuits of capital, and new media applied sciences and industries have reconfigured the Bombay-based industry’s geographic succeed in. offering in-depth money owed of the workings of media businesses and media execs, Punathambekar has produced a well timed research of ways a media within the postcolonial international has come to say the worldwide as its scale of operations.
Based on broad box learn in India and the united states, this booklet bargains empirically-rich and theoretically-informed analyses of the way the imaginations and practices of execs supply form to the media worlds we inhabit and have interaction with. relocating past a spotlight on a unmarried medium, Punathambekar develops a comparative and built-in technique that examines 4 diverse yet interrelated media industries--film, tv, advertising and marketing, and electronic media. providing a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational method of knowing the formation of Bollywood is an cutting edge intervention into present debates on media industries, construction cultures, and cultural globalization.