By Olivia Parr-Rud
Today’s companies more and more use info to force judgements that maintain them aggressive. in particular with the inflow of huge info, the significance of information research to enhance each measurement of industrial can't be overstated. info analysts are for this reason prominent; even though, many hires and potential hires, even if proficient with recognize to company and facts, lack the knowledge to accomplish enterprise analytics with complex statistical software program.
Business Analytics utilizing SAS company consultant and SAS company Miner is a beginner’s advisor with transparent, illustrated, step by step directions that might lead you thru examples in keeping with company case experiences. you'll formulate the enterprise target, deal with the knowledge, and practice analyses that you should use to optimize advertising, possibility, and shopper courting administration, in addition to enterprise tactics and human assets. themes contain descriptive research, predictive modeling and analytics, consumer segmentation, industry research, share-of-wallet research, penetration research, and enterprise intelligence.
This e-book is a part of the SAS Press program.
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Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide by Olivia Parr-Rud